World Book

Overview:

World Book is a 100-year old educational business dedicated to providing schools, libraries and families with accurate and user-friendly content.  Serving as a bridge to their customers, World Book connects their customers to greater learning paths and a passion for knowledge.

Challenge:

World Book has selected TE+A for over 15 years to assist them in marketing their annuals and school and library product lines.  From the classic bound encyclopedia to new online platforms and products, TE+A’s assignment: Promote the company’s products and services to a new generation of users while maintaining the culture and values of this educational institution.

Results:

TE+A worked closely with multiple departments within World Book to create cost-effective solutions for a variety of initiatives, each having unique parameters. From the School and Library product offering to the company Prospectus and Annuals to the award-winning Tutor Link, TE+A provided marketing program support and materials, such as catalogs, packaging and direct mail to keep this American institution top-of-mind among their audiences and constituents.