Metal-Era is a leading manufacturer of engineered solutions for the roofing industry. This family business selected TE+A to take their brand to the next level. From a reinvigorated logo and corporate identity system to a new enterprise website solution to a complete redesign of their collateral and sales materials, TE+A worked closely with the executive team at Metal-Era to create an integrated, high-impact body of deliverables that exemplified their core values and superior manufacturing methodologies.
To ensure Metal-Era’s deliverables were on target and would resonate with the audience, TE+A was assigned to have primary research conducted; including phone interviews with key clients and prospects and online questionnaires.
From stem to stern, TE+A systematically redefined all of the Metal-Era’s client and prospect touchpoints. New videos, new tradeshow booth and an entire series of highly detailed, 3-D computer illustrations of Metal-Era’s product line with breakaways and cut-outs to showcase the product’s attributes.