Modern Woodmen Bank • GoBanking
MWA Bank, a 10-year-old online bank, wanted to create a new brand experience geared towards a younger, more tech-savvy audience while maintaining the brand heritage of their parent company Modern Woodmen of America, a 150+ year old fraternal order.
TE+A developed the Go Banking brand and developed standards for all brand touchpoints including their website and digital presence, product collateral, direct mail, tradeshow and event, video and regional advertising programs.
Dollars & Sense Financial Literacy
Modern Woodmen Bank was looking for a way to promote and support childhood financial education, and in turn, create stronger brand affinity with its customers and open Young Banker’s Accounts.
Working with educational experts, TE+A created Dollars & Sense, an online financial literacy platform that provides age appropriate education for bank customers, as a well as promote the bank’s Young Banker’s Account offering. The platform also provides leads for the parent company’s insurance product sales efforts.
High Impact Direct Mail
Modern Woodmen Bank was seeking a powerful way to reach their current customers and improve overall response and conversion through a series of new direct mail pieces.
Utilizing Modern Woodmen Bank’s GO Banking theme, TE+A created a series of mailers using extreme sports to represent Banking On The Go that had significantly higher response rates than previous initiatives.
Banking Resource Center
Modern Woodmen Bank’s parent, Modern Woodmen of America, is the countries third largest fraternal and an insurance and financial services provider. The bank was looking for a means to keep the parent company’s salesforce up-to-date on the bank’s product and services offering and motivated to discuss the bank’s offering during their sales efforts.
TE+A developed the Banking Resource Center, an online line portal designed exclusively for the fraternal company’s sales force that features a customizable print café, calculators, presentations, sales incentives and recognition of efforts and goals. From the operational back office to the point-of-contact with households, communication and sales have improved.