BondHawk, an innovative, start-up SaaS provider in the fixed income market, needed to introduce and promote their new technology and trading platform to the financial services marketplace. The firm offers a faster, more flexible, and more cost-effective solution for sophisticated bond traders… the challenge was reaching the target audience and making an impact.
TE+A delivered the branding and the go-to-market strategy… from corporate logo to website and blog to email lead gen system. A series of product videos was created to highlight the unique features of their revolutionary software and build awareness. An ongoing series of outbound campaigns featuring white papers, IP pieces, blogs and videos with associated landing pages was also developed to generate high-quality leads.