For over 80 years the Adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. They continue to push toward becoming the global leader in the sporting goods industry with brands built on a passion for competition and a sporting lifestyle.

Following the acquisition of longtime competitor Reebok, Adidas hired TE+A to develop a campaign strategy and create a series of collateral pieces communicating the company’s updated vision to their Global Operations team. Adherence to pre-existing corporate standards and utilization of visual imagery associated with their sponsored professional athletes was a critical ability TE+A demonstrated throughout the campaign.