401K GPS, an online retirement portfolio allocation and recommendation platform, needed a true marketing partner to help create, define and promote their brand and online presence. It began with a great idea and grew from the ground up. How does it work? Who is the audience? And, what makes the service unique? That’s where the relationship started.
TE+A designed and created the online platform, as well as the corporate logo and tagline, key messages, and the visual elements that cut across every online and offline marketing piece. In addition, TE+A helped define the overall business model and the go-to-market strategy and continues to aggressively promote the service and grow active users.